archdifusión specializes in publicizing and promoting the work of architects, designers and builders, in order to help them make themselves known. The company was founded by Virginie Velasco, building on 11 years’ experience as head of PR at Legorreta + Legorreta and then at JSª (2004-2012).



collaborates with established and emerging firms, in many different scales.
Offers its services to firms that wish to promote their work but lack the time or the necessary tools.

These services include:
- personalized services
- full range of advisory services for a monthly retainer fee

Organization of the information

  • Reviewing, selecting and organizing information about firms.
  • The basis for all promotional work.


  • Contact with specialized media (digital and printed).
  • Sending material to publishing houses, newspapers and specialized internet sites.
  • Each dispatch is tailored based on the individual publication.


  • Analysis, coordination, organization, supervision and selection of material.
  • Search engine optimization and allow independent updates.
  • Websites must reflect the personality and individuality of each firm.


  • Creation, design and coordination.
  • Digital and/or printed portfolio.
  • A good portfolio reflects the firm’s professionalism and quality.


  • Coordination and design.
  • The newsletter keeps clients and media updated with the firm’s activities on a monthly basis.


  • Consultancy on submitting projects for national and international awards according to the firm’s profile.
  • Selection of projects and material.
  • Advice and review of boards.


  • Consultancy services on submitting projects for competitions.
  • Requests for Proposal.
  • Requests for Information.

Social Networks

  • Presence on social networks and updating relevant information.
  • Facebook, Twitter, Instagram, Youtube, Vimeo.

Photographs and Videos

  • Coordination of photographs and videos (documentaries)
  • The documentation for projects or firms must be of the highest quality for effective promotional work.



Virginie Velasco
architectgraduated from l’Ecole d’Architecture et de Paysage de Bordeaux. Since 2004 she has specialized in public relations and promotional work for Mexican architects. In January 2013, she decided to establish her own agency and archdifusión was born.
Today archdifusión has a team of 6 members, all architects: Virginie Velasco, Paulina Benítez, Daniela Jay, Yuriria Maldonado, Jorge Vences, Helena Roldán, Ángeles Valencia and Miguel Alvardo. They share the love for promoting architecture. We work with design studios, photographers, filmmakers, translators, among others, to meet all our clients needs.

Print Publication


View pdf
Ambientes magazine

PH Diamante

Nov 2014


Prix Versailles 2018

Restaurants: Special Exterior Prize VGZ Arquitectura - Piedra Sal


AZ Awards

Taller Hector Barroso - Entre Pinos